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AM-OLED continues to gain market share from LCD in mobile phones

AM-OLED average prices remain steady and still command a premium of 15% to 20% over LCD

16 Apr 2012 | editor

According to news from IHS iSuppli AM-OLED shipments grow 14% in the first quarter of 2012 and 80% year-on-year.

AM-OLED displays, lighter in weight and featuring more saturated colours compared to LCD panels, have been gaining as the display of choice for smartphones, as leading mobile handset manufacturers such as Samsung Electronics, Nokia Corp. and HTC Corp. push new models that incorporate AM-OLED displays. Tablet PCs are also expected to begin adopting AM-OLED displays for an increasing number of models.

Samsung Mobile Display is currently the leading manufacturer of AM-OLED displays. LG display increases production and the likes of Taiwanese manufacturers such as AUO aggressively enter the market.

IHS iSuppli states that the average price of AM-OLED displays for mobiles increased slightly by 0.9% to US$ 54 in February. AM-OLED is still enjoying a price premium of 15% to 20% over equivalent LTPS LCD models. For comparison – a 4.3-inch 960 by 540 (QHD) “Super” AM-OLED with integrated touch was priced at US$51 in January, while a comparable LCD was priced at US$ 42.

IHS iSuppli believes that prices for AM-OLED are being maintained due to demand excessing supply and the incorporation of on-cell touch screen technology. Prices for table LCDs where about US$ 48.87 where as the equivalent Am-OLED was priced at about US$ 100.

www.ihs.com


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