According to DisplaySearch, prices of 55-inch AM-OLED TVs which are expected to be launched by both Samsung and LG Display during the latter half of the 2012 with prices about US$7,000-8,000. This is almost a factor of 4 greater than the price of a similar spec LCD TV. DisplaySearch believes that market adoption could be further hampered by the slow price falls for AM-OLED TV. Their recent forecast suggests that it could take 3 to 4 years for the price of an AM-OLED TV to fall to only twice the price of a similar spec LCD TV.
Other industry analysts believe prices could fall faster due to experience gained from manufacturing smaller size panels.
Overall shipments of AM-OLED TVs are being forecast by DisplaySearch to reach 108,000 units in 2012 and then grow to more than three million units in 2014. , To place this in perspective AM-OLED will still only account for about 1% of global TV shipments.